Cross-Channel Advertising
MarketOps Advertising Services
Cross-Channel Advertising.
MarketOps plans, launches and manages paid media for our clients across every major channel. Campaigns run from one platform and are measured in one place.
What we do
Fully managed media, one team
Our clients sell high-consideration, big-ticket products: automotive dealerships and dealer groups, lenders, real estate, home improvement and travel brands. They hire MarketOps to run their advertising. Our team builds the campaigns, manages budgets and reports results.
Search
Google Ads search and shopping campaigns built around each client’s current products, offers and inventory. MarketOps Console connects to each client’s Google Ads account so our team can manage it directly and at scale.
- Create and update campaigns, ad groups, ads, keywords, budgets and targeting, then adjust based on performance and client direction
- Add client-provided customer lists as audiences to reach or exclude existing customers
- Bring campaign, keyword, search term, location and conversion results into one cross-channel report
- Keep ads in step with live offers and inventory, pausing or updating campaigns when a model or product has no active offer
Social
Paid social campaigns with creative matched to the products and categories shoppers are considering.
Programmatic, Video and CTV
Display, video and connected TV bought through our in-house ad tech and premium inventory deals.
Email campaigns coordinated with paid media so the message stays consistent across channels.
Audiences
In-market audiences built with a privacy-first approach, plus client customer audiences where the client provides them.
Measurement
Unified reporting on spend, traffic, leads and sales across every channel we manage.
The platform
MarketOps Console
MarketOps Console is our proprietary campaign management platform. Our team uses it to create, launch, optimize and report on client campaigns across channels from a single interface. Clients get reporting for their own accounts.
- Campaign creation and launch across search, social and programmatic
- Management of many client ad accounts from one place
- Budget pacing and spend controls by client, location and channel
- Automatic campaign updates from client offer and inventory feeds
- Cross-channel performance reporting
How it works
From setup to results
Connect
The client grants MarketOps access to their ad accounts and shares goals, budgets, offers and inventory.
Plan and build
We plan the channel mix, build audiences and create campaigns in MarketOps Console.
Launch and measure
We launch across search, social, programmatic, video and email, optimize daily and report results in one place.
