Stop Wasting Budget on Predicted Intent. See how real shopping behavior data can transform your marketing ROILearn More

Real Intent to Maximize Customer Lifetime Value

While others predict intent, we analyze real shopping behavior across tens of billions of daily anonymized consumer interactions.

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The Power of Real Intent

Real Intent is the only solution that combines real-time, first-party data with machine learning to deliver the most accurate and actionable insights into customer behavior.

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MarketOps vs. Traditional Predicted Intent

MarketOps

Real Intent: Analyze anonymized shopping behavior as it happens
Relevant Signal: Monitor keyword and competitor research in real-time
Cross-device Intelligence: Measure genuine purchase journeys across all devices within an anonymized household
Precision Targeting: Connect with customers actively comparing products in your category
Privacy-First Design: Full compliance with all privacy regulations while maintaining targeting accuracy.

Traditional Predicted Intent

Rely on outdated demographic modeling
Make assumptions based on previous behaviors
Limited visibility into true consumer intent
Burn marketing budgets targeting cold prospects

How We Measure Real Intent

Data Collection

  • Collect tens of billions of anonymized daily behavioral events from web browsing, location activity
  • Utilize MarketOps proprietary data collection technology
  • "Privacy-first" with full compliance with all privacy regulations

Identity Resolution

  • Apply MarketOps identity resolution technology
  • Link cross-device events to unique anonymized households
  • Privacy-centric approach

Event Classification

  • Analyze household events
  • Classify each entry based on Keyword/UTM/URL/movement data

Parameter Configuration

  • Utilize MarketOps audience builder platform
  • Apply proprietary keyword engine and location polygons
  • Define data layer parameters based on customer objectives

Implementation Options

  • Real-time monitoring: Integrate with client first-party data
  • Acquisition targeting: Create privacy compliant cohorts of active in-market shoppers

Stop Wasting Budget on Predicted Intent

See how real shopping behavior data can transform your marketing ROI

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The Impact Of Real Intent

Higher Conversion Rates

  • For a large RV dealer, MarketOps driven traffic converted to leads 22.8 times more effectively than Google traffic.
  • Better conversion rates when targeting real shopping behavior vs predicted intent

Reduced Waste

  • MarketOps slashed the RV dealer's cost per sale by 92.79%, from $9,085 to just $655.
  • Elimination of spend on non-shopping audiences and bot traffic

Customer Retention

  • Customers are 5x more costly to acquire than retain
  • Loyal customers are 5x more likely to repurchase and 4x more likely to refer others
  • Existing customers spend 30% more than new customers
  • Preventing customer defection with early warning signals

What They Said

"With a $120K ad spend, MarketOps delivered 183 sales, outperforming the $2.88M budget from across all other providers that delivered only 317 sales."

"The results were f**king amazing"

"This is probably one of the most profitable things we do here... cost of doing this this way vs. lead buy or even paid search outpaces both. It's way better than both of them. I can tell you that without even a doubt.""

"We are adding volume that is contribution positive"."

Capture Active Shoppers In Your Market

MarketResolve

Transform Your First-Party Data Strategy

Identify Unknown Visitors

Convert unknown website and store visitors into actionable consumer profiles with our powerful first-party pixel and movement data.

Real Behavior

Capture genuine shopping signals and purchase intent on your site, across the web, and at the storefront.

Measure Impact

Attribution across the entire customer journey.

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MarketiQ

Early Warning System

Detect when customers show early warning signs of defection through research on your site/location or competitor research across the web or competitor locations.

First-Party Data Enhancement

Enrich your CRM data with recently observed behavioral data.

Path to Purchase

Intervene at critical moments in the customer journey

Enhance Customer Lifetime Value

Protect high-value relationships

Shorten the consideration cycle

Improve your sales velocity

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MarketEngage

Customer Acquisition

Target high-value prospects actively shopping in your category.

Real-Time Signals: Target cohorts of customers based on current shopping behavior, not outdated data

Active Shoppers: Reach customers currently in their purchase journeya

Cross-Device Resolution: Connect with real households across all their devices in a privacy-centric manner

Premium Placements: Engage audiences in brand-safe, high-impact environments

Audiences available in Meta, Google/Youtube, Premium Video, and Programmatic Display with our Al enhanced targeting

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