Real Intent to Maximize Customer Lifetime Value

While others speculate on intent, we analyze billions of anonymized behavioral data points to secure digital ecosystems and train AI ontologies on real behavior

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The Power of Real Intent

Real Intent is the only solution that combines real-time, first-party data with machine learning to deliver the most accurate and actionable insights.

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MarketOps vs. Traditional Predicted Intent

MarketOps

Real Intent: Analyze billions of anonymized shopping signals using consented first-party data and privacy-safe behavioral insights.
Relevant Signal: Surface real-time keyword interest to understand in-market intent.
Cross-Device Intelligence: Map purchase journeys across devices within anonymized household cohorts to better understand real-world decision paths.
Precision Insights: Understand behavioral patterns among anon arching your category - no predictive models.
Privacy-First by Design: Fully compliant with U.S. federal and state level privacy laws, processing only client-provided consented or anonymized data.

Traditional Predicted Intent

Rely on outdated demographic modeling
Make assumptions based on previous behaviors
Limited visibility into true consumer intent
Burn marketing budgets targeting cold prospects

Stop Wasting Budget on Predicted Intent

Drive better ROI with real shopping signals from your customers.

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The Impact Of Real Intent

Higher Conversion Rates

  • For a large publicly traded bank, MarketOps lead scoring refined collective lead generated prospects 22.8 times more effectively than all other efforts combined.
  • Better conversion rates when targeting real shopping behavior vs predicted intent

Reduced Waste

  • MarketOps slashed the high ticket retailer's cost per sale by 92.79%, from $9,085 to just $655.
  • Elimination of spend on non-shopping audiences and bot traffic

Customer Retention

  • Customers are 5x more costly to acquire than retain
  • Loyal customers are 5x more likely to repurchase and 4x more likely to refer others
  • Existing customers spend 30% more than new customers
  • Preventing customer defection with early warning signals

What They Said

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