Stop Guessing, Start Knowing.

While others predict intent, we track real shopping behavior across tens of billions of daily anonymized consumer interactions.

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The Power of Real Intent

MarketOps

  • Real Intent: Track anonymized shopping behavior as it happens
  • Relevant Signal: Monitor keyword and competitor research in real-time
  • Cross-device Intelligence: Track genuine purchase journeys across all devices within an anonymized household
  • Precision Targeting: Connect with customers actively comparing products in your category
  • Privacy-First Design: Full compliance with all privacy regulations while maintaining targeting accuracy.

vs. Traditional Predicted Intent

  • Rely on outdated demographic modeling
  • Make assumptions based on previous behaviors
  • Limited visibility into true consumer intent
  • Burn marketing budgets targeting cold prospects

How We Track Real Intent

Data
Collection

  • Collect tens of billions of anonymized daily behavioral events from web browsing, location activity

Event
Classification

  • Analyze household events
  • Classify each entry based on Keyword/UTM/URL/movement data

Identity
Resolution

  • Apply MarketOps identity resolution technology
  • Link cross-device events to unique anonymized households
  • Privacy-centric approach

Parameter
Configuration

  • Utilize MarketOps audience builder platform
  • Apply proprietary keyword engine and location polygons
  • Define data layer parameters based on customer objectives

Implementation
Options

  • Real-time monitoring: Integrate with client first-party data
  • Acquisition targeting: Create privacy compliant cohorts of active in-market shoppers
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The Impact of Real Intent

Higher Conversion Rates

  • For a large RV dealer, MarketOps driven traffic converted to leads 22.8 times more effectively than Google traffic.
  • Better conversion rates when targeting real shopping behavior vs predicted intent

Reduced Waste

  • MarketOps slashed the RV dealer's cost per sale by 92.79%, from $9,085 to just $655.
  • Elimination of spend on non-shopping audiences and bot traffic

Customer Retention

  • Customers are 5x more costly to acquire than retain
  • Loyal customers are 5x more likely to repurchase and 4x more likely to refer others
  • Existing customers spend 30% more than new customers
  • Preventing customer defection with early warning signals
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Capture Active Shoppers In Your Market

MarketResolve

Transform Your First-Party Data Strategy

Identify Unknown Visitors

Convert unknown website and store visitors into actionable consumer profiles with our powerful first-party pixel and movement data.

Track Real Behavior

Capture genuine shopping signals and purchase intent on your site, across the web, and at the storefront.

Measure Impact

Attribution tracking across the entire customer journey

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MarketIQ

Early Warning System

Detect when customers show early warning signs of defection through research on your site/location or competitor research across the web or competitor locations.

First-Party Data Enhancement

Enrich your CRM data with recently observed behavioral data

Path to Purchase

Intervene at critical moments in the customer journey

Enhance Customer Lifetime Value

Protect high-value relationships

Shorten the consideration cycle

Improve your sales velocity

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MarketEngage

Customer Acquisition

Target high-value prospects actively shopping in your category

Real-Time Signals: Target cohorts of customers based on current shopping behavior, not outdated data

Active Shoppers: Reach customers currently in their purchase journey

Cross-Device Resolution: Connect with real households across all their devices in a privacy-centric manner

Premium Placements: Engage audiences in brand-safe, high-impact environments

Audiences available in Meta, Google/Youtube, Premium Video, and Programmatic Display with our Al enhanced targeting

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Why Act Now?

Retention Benefits

Reduced customer churn
Improved retention rates
Increased lifetime value
Enhanced loyalty

Acquisition Benefits

Lower cost per acquisition
Higher conversion rates
Better qualified leads value
Faster sales cycles
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The Complete Solution

MarketIQ uniquely combines:

  • Active shopper identification
  • Customer defection prevention
  • Competitive audience interception
  • Privacy-compliant targeting
  • Plug-ins to your CRM, Email, Text, Direct Mail, Search, and Social platforms for immediate 1:1 engagement
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